>Isn't that because NONE of the current crop of toys actually appeal to boys?
It goes both ways; you see in the 90's, Mattel and Hasbro, the big two of the toy industry, started to buy all their competitors (Kenner, Galoob, Tyco, etc). Yet, there were still action cartoons and worthwhile competitors such as Playmates (TMNT), Bandai (of America) (Power Rangers) and Toybiz (Marvel). I believe the turning point started in 2011, the beginning of the dark age; Toybiz was already dead as a result of Hasbro getting the Marvel license, so the only few left were Playmates (TMNT) and Bandai (Thundercats, Ben 10), but then CN canceled Thundercats despite the high ratings and good toy sales, same with *Teen Titans. Afterwards, just two years later, Young Justice got canceled due to poor toy sales blaming that it was more popular with the girls, ignoring the fact that Mattel' toys were complete dogshit. CN decided they want cheap comedy shows that have no chronological order and can easily rerun, and Hasbro and Mattel gave up on making good toys for kids and instead churn out cheap crap for them while lazily pandering to adult collectors. To concluded, the combination of cheapness and laziness both by toy and media companies led to the death of action cartoon and action figures, conveniently blaming video games and any other scapegoat they can find besides their own incompetence.
>I remember hearing how they canned Teen Titans because too many girls were watching it and toy sales were not turning a profit
*Checking the wiki article, it doesn't seem to be the case as it was with Young Justice, but it is in a way also as Mattel fuckery was likely involved again; apparently Mattel got master toy licensee for CN at that time and didn't like sharing it with Bandai.
The sole reason fashion dolls are still good and hence girls still buy toys unlike boys is because Mattel didn't buy MGA (the company behind Bratz) and oh boy they did try to kill them too by using bullshit lawsuit calming Bratz belong to them because the creator of it developed it during his time working at Mattel. BTW MGA was the only toy company that tried to save TRU in USA.
Yo can shit on the game all you want, but it has great toyetic designs and gave renaissance to the action figure market including playline. Heck, it even revived the 3.75" scale from the dead. The 6" Jazwares Fortnite was made by former Toybiz workers, they came with load of stuff and had greater amount of articulation then Marvel Legends and yet they cost the same price! Now the assholes at Hasbro took away the 6" and above license from McFarlane and Jazwares, and the figures will cost 23$ instead of 20$ despite not being bigger (McFarlane line was 7") and having less articulation (no jointed fingers, no toe hinge) and far less accessories (just three vs six-seven) driving away the original kids target audience as they usually do, because God forbidden kids will have good toys too!
>than anything on tv
Kids still watch cartoons, just not on cable tv.