Ah yes, Man Tits Kombat 9. In Shao Kahn's case back in the day they bought leather gear from a sex shop and dolled it up for the actor to wear, but in that case he was the barbarian Conan type villain and the rest of the cast were usually clothed, with emphasis on women in bodysuits, ninjas and robots most of the time, Shao wasn't even playable too. After MK9 the male ninjas started ditching the headwear and even the sorceror types were showing off chest, while the women got prudish compared to past designs and movesets.
MK is MGay. And on top of that, to add further insult, they tossed all the systems from previous 3D fighter entries and went back to the most shitty version of MK, the first ones. No more hype ass anime ass sequences when you wallbreak someone, no more Kustom Kharacters, no more custom fatalities, the gameplay is slow as fuuuuuck and combos plant you the fuck in place with no creativity to work with.
Compared to games like Guilty Gear Strive that not only de-complicated their roster yet rebalanced around it while still keeping the feeling of the game (Everyone is OP and "unfair" in some way, therefore no one is) the western game industry is utterly humiliated, all for politics, losing sales every entry.
MK was the final blow for a lot of people, the fatality. For all the manufactured hype, the people who actually played it ditched it when better alternatives came in, and probably won't go back.